Corporate Identity and Style Guides
An organisation’s corporate identity refers to the external “personality” projected by that organisation. Corporate identity integrates the look and feel of designs and communications. Organisations of all sizes invest a great deal of energy in their corporate identities, since the persona of an organisation influences the way people think about it.
An organisation’s branding is the first aspect of corporate identity. The logo is often the centre of company branding, since it is an easily recognisable symbol which sets the organisation apart from others. Branding typically also includes a colour scheme, and a general look and feel across a product family which makes all products recognizable.
Why develop a Style Guide for your corporate and promotional materials?
A Style Guide will spell out simply how your logo and branding should be used to provide a consistent and professional look and feel.
The benefits of this are:
- You’ll have an easy guide to refer to when working on projects.
- You’ll look professional because everything that is produced will look like it belongs to the same family.
- You maintain control of the design. When someone does something awful, you can refer them to the document.
- You avoid cheapening the design, message and branding.
- Forces you to define and hone your style, making for a more cohesive design
A good style guide will include the following:
- Standardised versions of your logo and how to use them
- Selected fonts and sizes and how to use them
- Corporate colours for print and web
- Copy writing guidelines – eg how to write calendar dates
Included with a Style Guide should be templates and examples of the following types of items:
- Basic stationery like letterhead, business cards, certificates, folders
- Email footers
- PowerPoint templates
- Vehicle livery
Enrol more students has completed Style Guides for a number of organisations is able to undertake stationery audits to determine where a Style guide can help you.
Want to know more?
No obligation. If you find our Enrol More Students online strategy compelling, the next step is to talk over the finer points with you. We can only work with a limited number of schools at one time so contact us today.
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