Too often, photographs used in school marketing carry no emotion and no emotion equals no engagement. My daughter recently got married and I think the photos from her wedding are awesome….not because I am biased but because they are so different. You see, the photographer used a documentary style for 95% of the shots and by doing that captured the essence of what was actually happening. The photos are alive and full of energy because they were not staged!! It was almost like the photographer was invisible and just captured what was happening without anyone worrying about him being there.
The same strategy should be used when taking photos of school students for publications or marketing. Set-up or staged shots, more often than not, carry no energy or emotion because the students are acutely aware that they are being photographed and somehow that seems to make the energy disappear. When building a database of images for a school, I have found that a roving approach is great…just capture the students doing what they are doing, engaged in their work, relating to the teacher, absorbed in the moment and not too worried about being the subject of a photograph. Nine times out of ten, having the activity or emotion of the moment as the hero of the shot rather than the student delivers an awesome result!!
Want to know more?
No obligation. If you find our Enrol More Students online strategy compelling, the next step is to talk over the finer points with you. We can only work with a limited number of schools at one time so contact us today.
What others are saying . . .
Model Incredibly Powerful
The enrolmorestudents.com.au model is incredibly powerful! The ability to communicate visually and audibly with prospective parents, without them even having to leave home is incredible. Even more exciting is the ability of the system to know who is online listening in, who has left the webinar and who hasn’t taken any action from the webinar so they can be followed up.
Enrolmorestudents.com.au gives schools the ability to turn their marketing into a predictable science rather than some mysterious alchemy!
Breakthrough in School Marketing
The internet is a tool that has the potential to dramatically change the way any business presents itself and delivers its message. We have personally helped hundreds of businesses improve their bottom line by successfully implementing internet strategies.
The Enrol More Students model is a breakthrough in school marketing.
The series provided me with a greater understanding of their student programs and policies. In particular, I was amazed at the depth of the pastoral care structure and the services for staff and students offered in the new Wellbeing Centre.
In short, my perception of St Paul’s School has totally changed.
I really wanted to let St Paul's know that I am very impressed and learnt an incredible amount just in that half hour.
I believe a communication tool like this is an invaluable resource for all schools and an essential element of a sound communication plan.
Innovative and Engaging
The concept of interviewing key staff on-line is innovative and engaging. It provided a way for a school parent or perspective parent to appreciate the quality the staff and what the school offers.