Everyone seems to be using (or at least talking about) social media across all business sectors.
The question is:
“How does social media fit into school marketing?”
I’ve noticed that almost every independent school now has a Facebook page and a Twitter account and I wonder if they have done so because everyone else has them (and they don’t want to be left behind) or if they have a definite social media strategy in place.
I really believe there is a place for social media in the school marketing environment, but it has to be thought through correctly. The usual questions of any marketing channel should be raised:
- Why use this channel?
- What are we going to promote through this channel?
- Who are we reaching?
- What do we do with them once we reach them?
- How do we measure our marketing effectiveness through this channel?
- What is the cost (time, fixed overhead, staff) of using the channel?
There is an interesting article by Tim Winkler (The Australian) that talks about having rules – worth the read.
If your school is ready for a considered social media strategy (complete with the rules) why not give us a call?
Want to know more?
No obligation. If you find our Enrol More Students online strategy compelling, the next step is to talk over the finer points with you. We can only work with a limited number of schools at one time so contact us today.
What others are saying . . .
Model Incredibly Powerful
The enrolmorestudents.com.au model is incredibly powerful! The ability to communicate visually and audibly with prospective parents, without them even having to leave home is incredible. Even more exciting is the ability of the system to know who is online listening in, who has left the webinar and who hasn’t taken any action from the webinar so they can be followed up.
Enrolmorestudents.com.au gives schools the ability to turn their marketing into a predictable science rather than some mysterious alchemy!
Breakthrough in School Marketing
The internet is a tool that has the potential to dramatically change the way any business presents itself and delivers its message. We have personally helped hundreds of businesses improve their bottom line by successfully implementing internet strategies.
The Enrol More Students model is a breakthrough in school marketing.
The series provided me with a greater understanding of their student programs and policies. In particular, I was amazed at the depth of the pastoral care structure and the services for staff and students offered in the new Wellbeing Centre.
In short, my perception of St Paul’s School has totally changed.
I really wanted to let St Paul's know that I am very impressed and learnt an incredible amount just in that half hour.
I believe a communication tool like this is an invaluable resource for all schools and an essential element of a sound communication plan.
Innovative and Engaging
The concept of interviewing key staff on-line is innovative and engaging. It provided a way for a school parent or perspective parent to appreciate the quality the staff and what the school offers.