How do parents choose?
When rating the most influential sources of information that a parent would use in choosing a school for their child, the March 2011 Independent Schools Queensland Survey found the following:
2010 What Parent’s Want Survey 
- Friends and colleagues
- Other parents with children at the school
- School open day
- Family member(s) already at school
- My School website
- Independent Schools Queensland
- School/Kindergarten child was attending
- Other school associations/organisations
- Local (suburban) newspapers
- Telephone Book
- State Education Department
This highlights that four of the top five influences are about relationship. The strategy fits into the relationship style of communication perfectly.
 What Parents Want, An Independent Schools Queensland Survey, Key Findings MARCH 2011, p10
Independent Schools Queensland, PO Box 957 Spring Hill Qld 4004 www.aisq.qld.edu.au
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What others are saying . . .
Model Incredibly Powerful
The enrolmorestudents.com.au model is incredibly powerful! The ability to communicate visually and audibly with prospective parents, without them even having to leave home is incredible. Even more exciting is the ability of the system to know who is online listening in, who has left the webinar and who hasn’t taken any action from the webinar so they can be followed up.
Enrolmorestudents.com.au gives schools the ability to turn their marketing into a predictable science rather than some mysterious alchemy!
Breakthrough in School Marketing
The internet is a tool that has the potential to dramatically change the way any business presents itself and delivers its message. We have personally helped hundreds of businesses improve their bottom line by successfully implementing internet strategies.
The Enrol More Students model is a breakthrough in school marketing.
The series provided me with a greater understanding of their student programs and policies. In particular, I was amazed at the depth of the pastoral care structure and the services for staff and students offered in the new Wellbeing Centre.
In short, my perception of St Paul’s School has totally changed.
I really wanted to let St Paul's know that I am very impressed and learnt an incredible amount just in that half hour.
I believe a communication tool like this is an invaluable resource for all schools and an essential element of a sound communication plan.
Innovative and Engaging
The concept of interviewing key staff on-line is innovative and engaging. It provided a way for a school parent or perspective parent to appreciate the quality the staff and what the school offers.