St Paul’s School, an Anglican co-educational school from Prep to Year 12 in Brisbane, has recently embarked on a webinar marketing strategy. An initial program of four webinars broadcast fortnightly has addresssed topics such as “What makes for the best schools?”,”Every child belongs”, “Is private education really value for money?” and “Opportunities for every child”.
Using webinars in the school sector is a new initiative designed to not only develop a sense of community for parents and prospective parents but also to make a very strong statement about the school’s willingness to embrace and use new technology. While lots of schools will say they are embracing new technology, to actually use it as part of a marketing strategy sends a very strong message to the school community.
The St Paul’s School webinars are also just a bit different from the average webinar. Participants not only receive audio input but can view a range of images on their computer screen that highlight what is being discussed. This further reinforces the message that is being broadcast.
Feedback from the school community has been very positive with one parent commenting that she now feels like she has a far greater understanding and appreciation of the pastoral care programs that are available for her two sons at the school. She was very impressed to learn in more detail about how St Paul’s creates a real sense of belonging for students. As a lot of school recommendations are driven by word of mouth, it is great to know that parents can be real advocates for the school.
Here is an example of the webinars that St Paul’s School recorded for play back:
[hdplay id=2 width=400 height=300 ]
Want to know more?
No obligation. If you find our Enrol More Students online strategy compelling, the next step is to talk over the finer points with you. We can only work with a limited number of schools at one time so contact us today.
What others are saying . . .
Model Incredibly Powerful
The enrolmorestudents.com.au model is incredibly powerful! The ability to communicate visually and audibly with prospective parents, without them even having to leave home is incredible. Even more exciting is the ability of the system to know who is online listening in, who has left the webinar and who hasn’t taken any action from the webinar so they can be followed up.
Enrolmorestudents.com.au gives schools the ability to turn their marketing into a predictable science rather than some mysterious alchemy!
Breakthrough in School Marketing
The internet is a tool that has the potential to dramatically change the way any business presents itself and delivers its message. We have personally helped hundreds of businesses improve their bottom line by successfully implementing internet strategies.
The Enrol More Students model is a breakthrough in school marketing.
The series provided me with a greater understanding of their student programs and policies. In particular, I was amazed at the depth of the pastoral care structure and the services for staff and students offered in the new Wellbeing Centre.
In short, my perception of St Paul’s School has totally changed.
I really wanted to let St Paul's know that I am very impressed and learnt an incredible amount just in that half hour.
I believe a communication tool like this is an invaluable resource for all schools and an essential element of a sound communication plan.
Innovative and Engaging
The concept of interviewing key staff on-line is innovative and engaging. It provided a way for a school parent or perspective parent to appreciate the quality the staff and what the school offers.